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If you are reading this article, you are probably asking yourself how and where to print the fabulous invitations or the digital print you purchased (or are considering purchasing) from a designer on Etsy.
Taking the DIY route can be an intimidating endeavor &#; more so if you don&#;t know what you&#;re doing.
But ask yourself this: Was Picasso intimidated by the blank canvas? Was Mozart intimidated by the blank sheet music? If you&#;re still hesitant to take the first step, ask yourself more questions, like: What should I wear today? Is it time for lunch yet? What is the meaning of life?
Unfortunately, I can&#;t help you with that. Frankly, I don&#;t think you and I are ready to go there just yet.
But on behalf of designers everywhere, I feel it my moral duty to share my slivers of knowledge that I&#;ve collected over the last 10 years of freelancing, and more recently, launching my own collection of art prints and stationery on Etsy.
So, let&#;s get this party started! (Is that still a thing?)
Without going too deep into nerd-speak, let me say a few words about colors. With current advancements in technology, one would hope blue would look blue, regardless of the screen you&#;re looking at or the printer you&#;re using. Sadly, that&#;s not the case.
Computer screens interpret color in RGB mode, while printers interpret color in CMYK mode. Thus, there will always be slight variances between colors you see on screen and how they appear printed. Typically, colors always appear less vibrant when printed. Output devices complicate the printing process even further, as different ones interpret color in different ways.
In other words, two different printers could print the exact same file, but the resulting piece will look different because of how each printer&#;s equipment is configured. Oh, and the type of paper you opt for also affects the results!
My advice is that if your project requires exact color matching, talk to the designer, who understands color and can help you determine the best option for the type of file you&#;re printing. Otherwise, you should just accept the harsh reality of color variations.
Well, that came off a tad bit more gruesome than I intended!
Bleed is the industry term for any color or image that extends to the edge of the paper. If you don&#;t want white margins around your design, ask the designer to include bleeds when placing your order on Etsy.
Here&#;s what that actually means: The design extends .125&#; beyond the edge of the page, and that excess image or color is then cut off during the binding or finishing process. If you don&#;t account for bleeds (but expect the design to extend all the way to the edge), you may risk inconsistent margins or skewed dimensions.
When placing your Etsy order, let the designer know how you plan to print these files. This small detail determines the delivery of the files, i.e. how they are packaged and sent to you. The general rule of thumb is that if you&#;re printing at home or at an office supply store, you won&#;t need bleeds. If you&#;re uploading your files to an online printing shop or using a local professional printer, then you&#;ll need bleeds.
I am always happy to facilitate the printing process, answer any printing-related questions or help my clients find a local printer.
So don&#;t hesitate to ask! Most of us don&#;t bite.
The most common file types sold on Etsy are JPEG and PDF.
What is the difference, you ask?
Typically, photos are the only files that should come in the JPEG format &#; not digital art or designs containing text. Unfortunately, JPEG tends to be the most requested format, mainly because the average Etsy buyer is not very familiar with the design and printing process.
PDF, on the other hand, does not rasterize text and graphics like JPEG does, which allows for a more clean and sharp image. For this reason, PDF is the best choice when ordering invitations, stationery, prints, etc.
Whatever you do, resist the &#;oh-so-convenient&#; urge to print your invitations at a photo kiosk! Use photo kiosks only for printing photos. Even then, the quality is questionable. All other files require matte card stock that is from 80 to 110 lbs. (Ask the designer if you have questions.)
Even in the event that you&#;re ordering invitations with photos as part of the design, avoid the photo kiosk. I recommend 80-lb. silk cover paper; it&#;s coated but not glossy.
Basically you have four printing options:
Home color printers are clearly the least expensive option, but as a result, they offer the lowest quality. (Didn&#;t your mother tell you that the best things in life won&#;t be easy, but they&#;ll be worth it?)
But don&#;t despair, my sweet, little sugar plums! If you&#;re printing an invitation for an informal event like a child&#;s birthday party, a home printer works just fine! A few tips:
If you&#;re going the office supply store route, save your files to a USB drive and head to the nearest Fedex, Kinkos, Staples, etc. There you&#;ll be able to pick out your desired paper, as well as review a sample before printing the entire batch. You can either cut out the printed designs yourself, or the sales associate can do it for you for a minimal fee. Choose the nominal fee route &#; unless your ideas of a fun weekend involves manually cutting out 30 invitations. (Been there, done that, still having nightmares about it&#;)
Online printing vendors are a slightly better option, as it offers slightly higher quality than home printers and office supply stores. The prices are fairly inexpensive, and there&#;s no need for cutting or assembly. Plus, online printing shops offer more features, like printing double-sided invitations (something you will find nearly impossible to do on a home printer or at an office supply store) as well as using different printing processes (like everyone&#;s favorite gold foil). Just make sure you take into account the shipping time.
Using a local professional printing shop ensures the highest quality possible, and it&#;s the option I recommend I highly recommend. Professional printers offer limitless features; plus, once again you&#;ll have the option of reviewing a physical proof of your invitation before printing the entire batch. Generally, envelopes are included, which is one less detail to worry about. The cost may be slightly higher than the other options, but the results are always worth it. I recommend printing all wedding-related files at a professional printing shop.
Create promotional products that are tailored exactly to your brand and pay attention to the smallest detail. Our custom printing options let you create special print projects or personalized gifts by expanding your choices and giving you extra flexibility. From folded business cards to custom pens, the creative opportunities are endless.We don&#;t limit the size and specs of your product. You are free to mix, match, and combine materials and finishes with other special features.
Specify your product&#;s width and height from the wide range of measurement on our online calculator. Both width and height start at 2&#; and are listed in increments of 0.25&#;.
is at 26&#;
For more information, please visit Heao Printing.
Maximum height is at 18"
We assure high-quality with every small or large order. Our free PDF proof option lets you approve or make changes to the file before printing. This ensures that all details are correct as soon as it becomes press-ready.
A polished product is sure to make an impactful first impression on any customer.
Prime Paper Stock
is our lightest paper that comes with a writable surface.
has the same weight and feel as standard copy paper, providing both flexibility and durability.
is the thickest paper stock available. Its substantial weight and feel does not hinder it from being easy to distribute and carry around.
From Lightweight to Durable Cardstock
is the lightest cardstock material available; ideal for double-sided printing and indoor or outdoor displays.
is a good choice for thick, durable products such as business cards and postcards.
is our thickest option, best suited for marketing materials targeting high-end clients or for materials promoting luxury brands.
Showcase the uniqueness of your design and highlight its distinct details with coatings applied on one or both sides.
Gloss
Matte
High gloss UV
The Uncoated Option
Add a feature that will distinguish even the smallest parts of the entire design.
separates and organizes different content sections into 2, 3, or 4 panels for easy reading. Choices range from double gate folding, half folding, to French fold and tri-folding. Folding options are explained in detail
here
.
adds indented ridges that serve as a guide for folding 2-, 3-, or 4-panel products.
Paper stocks are not scored. Cardstocks come scored if they are ordered with folding.
For flat products, the customer can add scoring, but they will be shipped as unfolded and require manual folding.
give your entire design a sleek, memorable edge that measures ¼&#; in radius. Usually added to business cards or hang tags.
adds a hole punched in your product to attach a string or lanyard. Customize the hole according to size and a preferred location.
adds a tear-off portion to your design. It gives your flyer , brochure, or card a functional section for customers, such as a discount coupon or order form.
provides additional protection through a wafer seal that encloses the edges of a flat, unfolded paper. It is recommended for large projects sent through direct mail such as brochures and booklets.
organizes your order into individual quantities or sets. It allows for easy counting for large quantity orders and provides additional protection to your order.
Each order is processed within your preferred number of business days. Many products can be ready for shipping on the same business day. For more information, give us a call and our print experts will be happy to help you create something fantastic from our custom printing services.
for business cards
for postcards
The printing turnaround times indicate how long it takes to produce your order. Selecting a same-day printing turnaround ensures that the order is ready within that date. If you add hole drilling, rounded corners, and shrink wrapping, 1 business day is the shortest turnaround time available. Detailed information on our printing turnaround times can be found here. If you decide to add rounded corners, then the product can&#;t have folding or scoring. If you require folding or scoring, then you will have to select these and forego rounded corners.Customers tend to select the following measurements for the following products:
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