If you have dipped your toe into the world of print on demand in recent years, you'll no doubt have been blown away by the sheer amount of options for making unique items. You can have your partner's name printed on a Toblerone, or put your mother's face on a frisbee and see if she'll fly!
With so many fancy options to create personalised products, we can easily forget the products which are a little more everyday and common. The afterthought products. These are the items that people purchase last or in a hurry. Items like greeting cards.
They can be so ubiquitous and boring that they get less attention. But, they still get purchased in massive amounts - on every occasion. So personalising them seems like the next logical step. Here are three reasons why it’s a good idea to offer personalised greeting cards.
1. Customers Will Purchase a Card Either Way
What is a gift without a greeting card? The overwhelming majority of gifts/items purchased are given with a greeting card. So, if you have customers who are making purchases to be received as gifts, why not offer them the card they will inevitably buy? By offering a greeting card that can be personalised you are placing your business head and shoulders above generic retailers which offer cards that won’t be read or remembered. This brings me to reason two.
2. Personalised Cards are More Fun & Memorable.
To receive a card is a thoughtful token from someone. What we remember is what’s inside the card, the message that makes it personable. There’s nothing more personable than being able to add pictures and special designs that are tailored to one, single, individual human. Cards like these give the receiver something to remember, a fun item that can be displayed for others to see and talk about. Overall, a lot more satisfying than the run-of-the-mill cards which we’ve all received many times on many occasions.
3. They’re Inexpensive.
A personalized greeting card won’t break the bank. It’s interesting to note that research shows people are happy to pay more for items that they can personalise. Greeting cards are not considered an extravagance by any measure. Giving customers the option to buy them seems like a no-brainer.
It’s easy to see how product personalisation is becoming more and more popular. It's a response to the needs of customers who want something a little different. A little more modern. In response to this, we’ve developed a Shopify plugin specifically for personalised greeting cards. Our plugin comes with over 4000 designs that can be set up within an hour.
Each card is printed on-demand as the order is received. There's no need for batch prints of cards that may or may not be sold. All your printing and shipping needs are taken care of via our global printing capabilities. We take on this responsibility so your time is freed up to focus on what you do best.
Why not take a look at our demo store and get in touch if you require further information.
Nowadays, people have a keen eye for sorting between meaningful and junk mail. What cuts through the noise of junk mail more than a piece of highly personalized mail? By sending your clients custom greeting cards which incorporate variable data (personalization), you can yield a higher ROI than sending a simple, mass produced mailing. This tactic can also be cost effective when printed in volume.
By adding a personalized message to your greeting cards, you are conveying the message that you care about your clients. You can also show this by signing your name or incorporating handwriting on the inside of the card.
Greeting cards are a great way to continue developing relations with your clientele. Showing a deep interest and care for their business and personal lives strengthens the relationship and increases the odds of mutual loyalty. This loyalty often leads to continued, or sometimes even increased, business and cements a positive reputation.