The Ultimate Buyer's Guide To Choosing The Right POS ...

06 May.,2024

 

The Ultimate Buyer's Guide To Choosing The Right POS ...

This comprehensive buyer’s guide aims to simplify the process by outlining the key factors to consider when choosing a POS scale for your business.

Want more information on Wholesale Gelato Pans? Feel free to contact us.

Selecting the perfect point-of-sale (POS) scale for your business is a crucial decision that can significantly impact your efficiency and customer satisfaction. With countless options available, finding the right one can be overwhelming. This comprehensive buyer’s guide aims to simplify the process by outlining the key factors to consider when choosing a POS scale for your business.

Factors to Consider When Choosing a POS Scale

1. Business Type and Application

Your business type and the specific applications for which you’ll use the scale play a significant role in determining the ideal POS scale. Different industries require unique features and capabilities. For instance, a grocery store might need a scale that can handle large volumes of produce, while a jewelry store requires a scale with high precision for small items.

2. Weighing Capacity

Consider the maximum weight capacity of the scale, ensuring it meets your specific business requirements. For instance, a grocery store selling bulk items might need a scale with a higher capacity, while a coffee shop measuring beans may require a lower capacity.

3. Accuracy

Accuracy is paramount when it comes to POS scales, as precise weight measurements ensure fair pricing and minimize the potential for customer disputes. Look for a scale that offers the accuracy your business needs, whether high precision for small items or more general measurements for more oversized products.

4. Size and Design

The available space in your retail environment will influence your choice of POS scale. Opt for a compact, space-saving design if your store has limited room, while larger businesses might have more flexibility regarding scale size.

5. Ease of Use

A user-friendly scale with an intuitive interface and easy-to-read display is essential for streamlining the checkout process and minimizing errors. Look for a scale that simplifies the weighing process, ensuring employees can quickly and accurately measure items.

6. Integration

Ensure that your POS scale is compatible with your existing POS system. Seamless integration is critical for maintaining efficiency and minimizing disruptions to your business operations.

Interested in integrating with Star Micronics?

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Ensuring Compliance with Trade Legal Scales: The Importance of NTEP Certification

A key consideration when selecting a POS scale for your business is ensuring it is trade-legal and NTEP certified. The National Type Evaluation Program (NTEP) certification guarantees that a scale meets the strict standards for accuracy and reliability set by the National Conference on Weights and Measures (NCWM). Scales with NTEP certification have undergone rigorous testing and evaluation to ensure their precision, making them legally approved for use in commercial transactions.

 

By choosing a trade-legal scale with NTEP certification, you not only demonstrate your commitment to fair and accurate pricing but also ensure compliance with industry regulations, protecting your business from potential fines and penalties.

Benefits of Investing in a High-Quality POS Scale

Investing in a high-quality POS scale offers numerous advantages for your business, including:

  • Improved Efficiency: A reliable, accurate scale streamlines the checkout process, reducing wait times and enhancing the customer experience.
  • Better Inventory Management: Accurate weight measurements allow for more precise inventory control, helping you optimize stock levels and reduce waste.
  • Increased Customer Satisfaction: Fair, accurate pricing builds trust with your customers, leading to increased loyalty and repeat business.

Finding the Right POS Scale

By considering the factors outlined in this guide, you can make an informed decision when selecting the right POS scale for your business. Remember to assess your unique business needs, weigh the various options available, and invest in a high-quality scale that will serve your business well for years to come.

Star Micronics POS Scale Options: An Overview

mG-T Series POS Scales

The Star Micronics mG-T Series POS scales are designed for a wide range of retail applications, such as grocery produce, deli products, salad bars, and bulk items. Key features include:

  • High-precision measurement, accurate up to 0.01g
  • Compact, space-saving design
  • Bluetooth and serial connectivity
  • Easy integration with various POS systems
  • Suitable for retail, hospitality, grocery, and more
  • Durable construction for long-lasting performance
  • NTEP- & Measure Canada-certified
mG-S1501 POS Scale

Ideal for coffee shops, candy stores, and delis, the mG-S1501 POS scale offers precise weight measurements and NTEP certification. Its features include:

  • Capacity: 0 – 300g x 0.1g; 300 – 1500g x 0.5g
  • RS-232C and USB interfaces for easy integration
  • Internal rechargeable battery for portability
  • Stainless steel weighing pan for durability

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mG-S322 POS Scale

The mG-S322 POS scale is perfect for pharmacies, dispensaries, and jewelry stores, providing highly accurate weight measurements for small items. Key features include:

  • Capacity: 0 – 100g x 0.01g; 100 – 320g x 0.1g
  • NTEP certified, ensuring accuracy and compliance
  • RS-232C and USB interfaces for easy integration
  • Stainless steel weighing pan for durability
mG-S8200 POS Scale

For businesses such as warehouses, shipping centers, grocery stores, and cannabis retailers, the mG-S8200 POS scale is an ideal choice. Its features include:

  • Capacity: 0 – 500g x 0.01g; 500 – 8200g x 0.1g
  • NTEP certified, ensuring accuracy and compliance
  • RS-232C and USB interfaces for easy integration
  • Stainless steel weighing pan for durability

Applications for Star Micronics POS Scales

Star Micronics POS scales cater to various business types and applications, such as:

  • Grocery Produce: Accurately weigh fruits and vegetables for precise pricing.
  • Deli Products: Efficiently measure and price meats, cheeses, and other deli items.
  • Butcher Shops: Ensure correct weight and pricing for various cuts of meat.
  • Salad Bars: Easily measure and charge customers for their customized salads.
  • Bulk Items: Provide accurate pricing for grains, nuts, dried fruit, candy, coffee, tea, and more.
  • Ice Cream & Frozen Yogurt Shops: Weigh and price frozen treats for a seamless customer experience.
  • Wash-and-Fold Laundry Services: Accurately charge customers based on the weight of their laundry.
  • Farmer’s Markets: Offer accurate pricing for fresh produce, meats, and other locally-sourced products.

By understanding your business’s specific needs and selecting the appropriate Star Micronics POS scale, you can enhance the efficiency and accuracy of your transactions, ultimately leading to improved customer satisfaction. Explore the Star Micronics POS scale options and transform your retail operations today!

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How To Start a Wholesale Business: 2024's Top Products

Starting a wholesale business can be a game-changer for entrepreneurs who prefer to focus on operations or product development rather than direct sales or marketing.

By using a wholesale business model, you can delegate the responsibility of finding customers to other retail businesses.

This comprehensive guide explains how an online wholesale business works and how you can establish one. It also highlights some of the top products to consider for wholesale selling.

What is a wholesale business?

A wholesale business involves selling products in large quantities to a retailer. These products typically are sold at a discounted rate. The retailer then sells them to end consumers at a higher price.

Understanding the (new) wholesale business model 

The wholesale business model has seen big changes recently, thanks in part to B2B wholesale marketplaces like Faire. These platforms have redefined what’s possible for small wholesale businesses by increasing access to a global audience of buyers.

Whether you’re using a marketplace or your own ecommerce website, it’s now easier than ever for wholesale businesses to sell to both individuals and other retailers. You can create dedicated shopping experiences for all your customers, whether they’re other businesses, resellers, or the end consumer.

Sell wholesale and direct to consumers with Shopify

Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.

Explore B2B on Shopify

How to start a wholesale business online

One of the myths about wholesale ecommerce is that you need significant cash flow to get started. Today, there are many ways to scale your growth, from negotiating with your suppliers to reorganizing your existing physical and online spaces to accommodate B2B sales.

If you’re looking to start a wholesale business, check out the following steps:

1. Decide what wholesale items to sell

Trying to decide on a product niche can be overwhelming, but by creating some selection criteria, you can build a profitable wholesale catalog.

Consider these product features when choosing wholesale items to sell:

  • Seasonality. For example, swimsuits sell better in summer, while coats are popular in winter.
  • Profit margin. If you source coffee mugs for $2 and sell them to retailers for $8, your profit margin is $6.
  • Size and weight. Selling small items like jewelry can be cost-effective thanks to cheaper shipping.
  • Purchase frequency. Items like printer ink or pet food are bought regularly, which means a steady income.
  • Competition. If you’re selling handmade soaps and notice that your competitors aren’t offering a lavender scent, that could become your unique selling point.

Leverage your existing knowledge to find wholesale products. If you enjoy going to the gym, for example, you’ll likely have a good idea of what other fitness enthusiasts might want to buy. This can guide you in choosing the right wholesale items.

2. Pick a supplier

If you’re not making your own products, you’ll need to build relationships with wholesale suppliers. A stable wholesale business hinges on a reliable and consistent inventory. Retailers shy away from wholesalers who can’t keep their customers’ favorite products in stock.

When picking suppliers, consider these factors:

  • Diversify your supplier base. Don’t rely on just one supplier. Working with several suppliers ensures you have a backup if one fails to deliver.
  • Go with the most reliable options. Choose suppliers who have a track record of delivering on time. Delays can disrupt your business and disappoint your customers.
  • Look for quality. Ensure your supplier provides high-quality products. Poor quality can harm your reputation and customer relationships.

Setting fair rules with your suppliers is crucial for ensuring professionalism. For example, you might make agreements about delivery times, product quality checks, or what happens in the case of a supply issue.

3. Obtain wholesale licenses and permits

To keep things legal and avoid fines, it’s important to apply for necessary licenses and permits before starting a wholesale business.

Here are some licenses and permits you might need:

  • Business license. This is a basic requirement for any business. It gives you the legal right to operate in your city or state.
  • Sales tax permit. Also known as a resale license, you may need a permit to buy goods wholesale without paying sales tax. When you sell the goods, you collect sales tax from your customers and then pay it to the government.
  • Employer identification number (EIN). If you plan to hire employees, you’ll need an EIN from the IRS.
  • Specialized permits. Depending on what you’re selling, you might need specific permits. For example, if you’re selling food items, you may be required to adhere to food safety requirements.

Consider booking a consultation with a business adviser or local government office to ensure you have all the necessary paperwork in place.

4. Set a wholesale pricing strategy

Pricing strategies are a crucial component of successful wholesaling. You’ll need to price products differently depending upon whether you’re selling directly to consumers, to a small retailer, or to a large business making a bulk order.

Most successful wholesale businesses make at least 50% profit on bulk orders and look to increase profit margins when selling in smaller quantities.

Here is an example of a healthy pricing strategy, where a wholesale business would retain a 50% profit margin on wholesale orders and a 75% profit margin on direct-to-consumer sales:

A profitable pricing strategy for wholesale distributors lets them maintain a profit margin while allowing retailers (the customers) to do the same.

Luckily, there are ways to price your wholesale products to mitigate risk. A popular method is to offer discounts based on purchase order quantities.

MOQs

Many wholesale businesses set minimum order quantities (MOQs) that retailers must meet to place an order. From there, you can use marketing tactics to encourage retailers to place larger orders for a better margin upon resale.

MSRPs

Another wholesale pricing strategy to keep income stable is a manufacturer’s suggested retail price (MSRP). MSRPs discourage customers from undercutting each other, which helps you maintain your prices and margins.

An MSRP is often part of a contract agreement between a wholesale business and a retailer. It guarantees the retailer will stick to the suggested retail price—discounts and sale events such as Black Friday notwithstanding.

As the wholesale supplier, you get to set the rules for your retailers. But it’s also up to you to make sure that retailers can make a profit from selling your product.

Setting payment terms 

Another pricing decision you’ll need to make as a wholesaler is the payment terms you’ll offer customers. Most retailers are unable to pay for stock upfront. Instead, net payment terms allow retailers to pay for items as they make sales.

Consider setting individual payment terms for each company that you sell to. Terms could vary depending on order size and your prior relationship with the retailer. Popular terms include:

  • None: Customers pay for orders immediately at checkout. 
  • Net (period): Customers pay for orders by an agreed due date, such as 15, 30, or 90 days.
  • Upon fulfillment: Customers pay only when the order is fulfilled or received.

💡 Shopify Plus offers eight net payment term options, including net periods, due on receipt, and due on fulfillment. You can also set custom payment due dates.

5. Create a B2B ecommerce website with Shopify

Shopify is the simplest way to sell to other businesses online. Its B2B features make it easy to provide tailored shopping experiences for different types of customers, whether they’re requesting custom bulk orders or purchasing single items.

Here are some of the features that you can use to create an online wholesale store with Shopify.

For more margarine tubs for saleinformation, please contact us. We will provide professional answers.

Company profiles

Shopify’s B2B customer profiles are designed for wholesale. Profiles can represent multiple buyers and locations, keeping all customer information in one place.

Each location profile includes fields for all necessary wholesale data. Manage payment terms, catalogs, tax exemptions, and user permissions directly from the profile.

Catalogs

The catalog includes three features for easy customization of the B2B buying experience:

  1. Price lists. Set wholesale pricing using fixed amounts or a percentage off the retail price. You can also specify minimum, maximum, and increment rules for each SKU.
  2. Customer-specific product publishing. Segment your catalog to show different products to different customers.
  3. Volume pricing. Offer additional discounts based on the quantity a customer adds to their cart. 

Customer accounts

The customer accounts feature allows you to show B2B customers your wholesale products and pricing, while keeping your existing product pages for end consumers.

When a retailer logs into your store, they can manage their orders, view past orders, and save their account information.

Use these features to serve retailers, resellers, and end consumers from your Shopify store.

📺 Watch the case study: Brooklinen Scales Their Wholesale Business to New Heights with Shopify

See how Brooklinen, creator of “the internet’s favorite sheets,” took its wholesale business to the next level using Shopify’s B2B features. They streamlined their processes, improved customer experience, and saw significant growth.

6. Market and sell your wholesale products

With a profitable wholesale business idea and pricing strategy in place—and a B2B store set up—the next step is finding potential wholesale customers.

While marketing to end consumers might not be necessary, visibility to retailers is crucial. So, how do you locate these retailers and ensure they notice your business?

Use your website

If you run an existing direct-to-consumer website, you may be able to leverage your audience and visibility to find wholesale customers. Retailers and distributors often will reach out to popular online stores to establish partnerships—either to stock a product in your store or expand your product distribution.

Harness this organic interest by signaling that you’re open to a wholesale relationship and make it easy for retailers to contact you. One option is to put a link for wholesale inquiries in your website footer:

Rockwell Razors keeps an easily accessible link to a wholesale inquiry form on its website footer.

💡 Let your customers submit a form on your online store to request a B2B relationship.

Join a wholesale marketplace 

Access a large pool of retailers by listing your products on wholesale marketplaces. You can join multiple marketplaces while running an online store to spread your business across sales channels and reach new buyers. 

Before choosing a wholesale marketplace, it’s important to do your research and understand terms and conditions. Some marketplaces ask for exclusive rights, and every platform charges different fees.

Read: 15 Wholesale Marketplaces for Selling Your Products

Attend trade shows

Trade shows have long been a trusted avenue for wholesalers to connect with potential customers. No matter your niche, be it baby apparel or home décor, there’s likely a trade show tailored to your industry. You can find these events listed in trade show directories.

Setting up a booth at these shows provides a platform to network directly with retailers. However, keep in mind that trade shows can be a significant investment. They often involve travel expenses and booth fees.

Before diving in, consider attending a trade show as a visitor first. Walk the floor, gauge the potential, and then decide if exhibiting is a worthwhile investment for your business.

Read: Trade Show Planning: How Retailers Can Get the Most ROI From These Sales Events

Use incentives to motivate buyers

Just like everyday consumers, wholesale buyers respond well to incentives. Many wholesale distributors offer discounts based on the quantity of products purchased. A popular incentive is a percentage off on a customer’s first order.

Here are some other incentives you could consider:

  • Low minimum order requirements. Make it easy for new customers to start buying from you in small quantities.
  • Free shipping. Consider offering free shipping based on order amount and delivery location.
  • Volume pricing. Encourage larger orders by offering discounts on bulk purchases.
  • Various payment options. Make transactions convenient for your customers.
  • Bundle deals. Offer discounts on product bundles to increase sales.
  • Discount codes. Create time-based or personalized discounts using codes.
  • Free samples and testers. Let customers try before they buy.

Another strategy is to offer dropshipping services. As a dropshipping supplier, you deliver your products directly to the end customer when a retailer registers an order. Dropshipping can be an attractive, cost-effective option for your retail customers.

Reach out to complementary brands with Shopify Collective

One added benefit of a wholesale channel is that, unlike direct to consumer, you don’t always need a large volume of customers in order to grow. If you have a handful of high-quality retailers who are successful at selling your product, they can come back and continue to place larger orders again and again. 

To find these select partners, reach out to businesses that sell complementary products. You could look for a contact form on their website, find their social media accounts and send a DM, or use Shopify Collective to connect with like-minded brands.

Dropshipping with Shopify Collective

Connect with US-based Shopify brands to easily sell their products. With Shopify Collective, you can curate items from like-minded stores and ship them directly to your customers.

Explore Shopify Collective

7. Expand your team

Starting a wholesale business can begin as a solo venture. But as your business expands, so does the need for a diverse team. Each role contributes unique skills, from customer satisfaction to inventory management and financial analysis.

Here are some of the job postings you might create if your wholesale business takes off:

  • Customer success managers work with retail customers to drive sales and ensure customer satisfaction.
  • Quality assurance supervisors work with suppliers and manufacturers to oversee product quality.
  • Logistics coordinators manage a high volume of orders and the timely delivery of goods.
  • Inventory analysts monitor and predict complex inventory needs.
  • Office administrators handle daily administrative tasks.
  • Growth marketers seek out new retail customers and opportunities for your business.

Wholesale items to sell

When it comes to selling wholesale items as a B2B business online, the possibilities are vast. Whether you’re a seasoned pro or just starting out, you can broaden your product range with the ideas listed below.

Want more wholesale products? Read: 20 Trending Wholesale Business Ideas

Educational materials

There is a large annual market for education supplies. The United States alone is home to more than 55.4 million K–12 students, who are taught by more than three million teachers.

Here are some education products to consider wholesaling:

  • Arts and crafts supplies
  • Educational software
  • Writing utensils
  • Notebooks/folders/binders
  • Computers
  • Calculators
  • Backpacks
  • Textbooks
  • Lunchboxes
  • Toys/games/puzzles

Home décor

Home improvement sales globally are expected to reach more than $1 trillion by 2027, making home décor a solid market for wholesale businesses. 

Some home décor products to consider wholesaling are:

  • Wall art
  • Candles
  • Pots/vases/plants
  • Wallpaper/paint
  • Flooring
  • Rugs/runners
  • Throw pillows and blankets
  • Furniture
  • Storage and organization
  • Lamps/lighting
  • Bedding

Clothing and accessories

From workwear to formal attire, fashion is a large and ever-growing market—expected to reach almost $2 trillion by 2027.

Some popular product types to consider are:

  • Baby
  • Children
  • Women
  • Men
  • Formal
  • Casual
  • Activewear
  • Business
  • Scarves
  • Textiles
  • Hats
  • Jewelry
  • Shoes

Food

Food can be both a fundamental necessity and a luxury item, making it a reliable category for wholesale business. The constant demand for food products also ensures a steady market.

Here are some food product ideas that could spark your next wholesale business idea:

  • Beverages
  • Dairy
  • Ice cream
  • Oils
  • Beef
  • Pork
  • Poultry
  • Seafood
  • Frozen
  • Fresh produce
  • Snacks
  • Dessert
  • Organic
  • Low-carb
  • Keto products

Purses and handbags 

The global purse market is expected to reach $67 billion by 2032. Here are some types of purses and handbags to consider selling wholesale:

  • Totes
  • Clutches
  • Men’s bags
  • Kids’ bags
  • Wristlets
  • Casual bags
  • Travel bags

Kitchen materials 

The kitchenware segment generates more than $17 billion in global revenue, and is expected to grow annually by 3.83% until 2028. 

Below are some kitchen products to get your wholesaling business off the ground:

  • Utensils
  • Pots and pans
  • Bowls/plates
  • Platters
  • Storage/organization
  • Cabinets/shelving
  • Knives
  • Table linens
  • Tables
  • Chairs
  • Appliances
  • Glassware

Health and wellness 

The health and wellness industry is set to make almost $7 trillion a year by 2025. Research shows that the COVID-19 pandemic sparked a sustained interest in personal health and wellbeing. 

Here are some health and wellness products to consider as part of a wholesale business:

  • Massagers
  • Vitamins and supplements
  • Lotions
  • Anti-aging creams
  • Skin care regimens
  • Aromatherapy
  • Fitness apparel
  • Essential oils
  • Candles/incense
  • Yoga accessories
  • Treadmills
  • Organic beauty products

Pet supplies

The average dog owner in the US spends more than $1,500 on their pet every year, which suggests that the pet industry could be your next profitable wholesale business idea. Here are some wholesale pet items to sell:

  • Pet toys
  • Pet treats
  • Pet food
  • Health care
  • Cleaning supplies
  • Grooming
  • Bowls/feeders
  • Clothing and accessories
  • Leashes, collars, and harnesses
  • Crates, cages, and aquariums
  • Beds/bedding

Party supplies 

The global party supplies market is projected to reach $28.8 billion by 2031. Wholesaling party supplies not only gives you a variety of products to sell: it gives you volume.

Here are some products to consider in this category:

  • Balloons
  • Party favors
  • Disposable tableware
  • Merch and themed items
  • Banquet equipment
  • Backdrops
  • Décor
  • Centerpieces
  • Lighting/candles
  • Flowers

Is a wholesale business profitable?

Here are three reasons why adopting a wholesale distribution business model might be a smart move for your business.

1. Boost sales while spending less on marketing

In a wholesale model, your marketing is focused on finding retailers, not individual customers. This shift can make your marketing budget go further, as the cost per customer acquisition can be significantly lower.

Running a direct-to-consumer brand often means spending big on marketing to grow, with each new customer coming at a cost. As digital marketing consultant Shane Barker points out, “B2B ecommerce generates much higher revenue than B2C ecommerce,” suggesting that switching to a wholesale model can make growth marketing less expensive.

By selling your products wholesale, another business takes on the cost of finding customers. This allows you to reinvest your time and money into other areas of your business.

Read: B2B vs. B2C Ecommerce: What’s the Difference?

2. Leverage other brands to sell your product 

Building a loyal audience of fans and customers is a challenging task that requires time and resources. However, forming a wholesale partnership with an established brand can provide a shortcut.

Whether you partner with a marketplace like Faire, a well-known retailer like West Elm (check out its program for small businesses), an established boutique, or a sought-after independent brand, it’s possible to run a successful wholesale business without consumers necessarily knowing who you are.

3. Enter new markets with less risk

Expanding your business to a new country or territory involves costs like warehousing and logistics. Plus, you might have to start from scratch, marketing to a population that hasn’t heard of you.

Partnering with a retailer that already has a presence and supply chain in a new market can lower the risk of international expansion by reducing your setup costs.

Read: Wholesale vs. Direct-to-Consumer: Pros, Cons and How To Strike the Right Balance

Start selling B2B with Shopify today

For years, ecommerce has helped direct-to-consumer brands launch and grow faster than by selling with a traditional storefront. Now, a new wave of wholesale startups are thriving online—by rethinking the way wholesale works. 

An ecommerce wholesale distribution business creates efficiencies that benefit both the retailer and the wholesaler. The retailer gets a new product to sell without investing in research and development. Meanwhile, the wholesaler saves money on marketing and gains access to an existing customer base.

Wholesale business FAQ

What are some benefits of wholesaling?

Wholesaling offers several advantages, including lower costs per customer, thanks to bulk purchases, streamlined logistics from dealing with large quantities, and the opportunity to tap into the established customer base of retailers, which reduces the need for marketing campaigns.

What kinds of businesses can be wholesaled?

A wide range of businesses can operate on a wholesale model. This includes manufacturers, distributors, suppliers, importers, and exporters across various industries such as clothing, electronics, food, and pharmaceuticals. Essentially, any industry that produces goods in large quantities can potentially engage in wholesaling.

What are the challenges of wholesaling?

While wholesaling can offer numerous benefits, it also comes with challenges. These can include managing bulk orders, maintaining inventory, offering competitive pricing, and building strong relationships with retailers. It’s crucial for wholesale businesses to have effective strategies in place to handle these challenges.

What is the difference between wholesale and retail?

Wholesale and retail businesses differ in their target customers and sales methods. Wholesalers sell products in bulk to other businesses at a lower price, while retailers sell individual items to end consumers at a markup. Wholesalers provide a cost-effective supply chain for retailers, who then cater to the needs of individual consumers.

How can a small business start wholesaling?

Small businesses can start wholesaling by listing products on a wholesale marketplace or their own Shopify website. They can then approach specific retailers with a compelling wholesale proposal.

Contact us to discuss your requirements of 400ml Plastic Ice Cream Container. Our experienced sales team can help you identify the options that best suit your needs.