People have been buying a lot of consumer goods through online retail for years, but never more so than in 2020/21. With high street shops closed, Ecommerce outlets became the only purchasing source for a huge range of products, from household groceries to luxury electronics and designer goods – traditionally the stronghold of shop-based retail. This unprecedented Ecommerce boom has brought huge opportunities for online retailers, but also a drastic increase in competition, forcing Ecommerce brands to significantly up their game to stand out from the crowd.
The conventional distinction between Ecommerce and high street retail as convenience vs shopping experience no longer stands. Online consumers expect the same unboxing experience, attention to detail, and excitement when purchasing a product online as they would do in store.
Bespoke packaging and gift boxes can help distinguish your products from competitors, and provide a superior consumer experience, in five key ways:
Unboxing a product is a multi-sensory experience, and Ecommerce brands are rapidly catching on to this fact. To stand out from competitors, packaging has to not only look appealing, but should also have a unique feel, sound, or even smell. With bespoke packaging, you can include unique prints, textures, and finishes in a way that isn’t possible with standard gift boxes and packaging. The visual and sensory finishes you choose for your packaging say a lot about the product inside, and the care and intention poured into creating your goods.
Custom inserts can be included within bespoke packaging to convey product information, thank the customer for making a purchase, or cross-promote other products. It’s a good way of including ingredients, compliance information, or usage instructions into the design without these intruding on your brand identity – the information can be integrated seamlessly to form part of the design itself. Custom inserts also avoid over-packaging a product, which can create a negative impression on consumers.
By investing in bespoke packaging and gift boxes, you are free to increase the ethical and environmentally-conscious profile of your brand. Unrecyclable foils and plastics can be avoided in favour of biodegradable materials, paper-based packaging, and plastic alternatives. And your sustainable options don’t stop there; you also have a choice of eco-friendly and solvent-free inks, for example, and the option to choose materials from fair trade sources.
The best thing about bespoke packaging boxes is the way the design can be fine-tuned to properly showcase your product and brand. A custom design can express the value and experience that comes with purchasing your product, or convey your brand identity in some way – e.g. through your tone of voice or the materials you use in your packaging.
There isn’t much that puts a customer off more than items purchased online that are difficult or expensive to return. During the pandemic, no one wants the inconvenience of having to purchase a special bag or box to return an item, especially if the purchase is faulty or defective in some way. Bespoke packaging can be purposely designed to make returns easy and convenient, or to be reused in some way.
Collapsible boxes and re-sealable post bags with pre-printed return addresses are just two examples. More strategies are possible depending on the nature of your product. Food and craft items, for example, can include sustainable packaging that becomes a usable part of the product itself (as a container, tray, or organiser etc), reducing waste and increasing convenience.
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Whether you ship your goods directly, or use an aggregator such as Amazon or Asos, bespoke packaging is the key to success in an increasingly crowded online marketplace. At Kudos Giftwrap, we supply a range of sustainable bespoke packaging supplies to create a great first impression and strengthen your brand identity. To discuss your requirements, or for a free quote, please give us a call today.
Image Source: Pixabay
Last Updated on October 18, 2023 by Packoi Team
Paper gift bags have been a popular packaging solution for centuries, offering versatility and convenience.
With so many different types of homemade gift bags and boxes to choose from, selecting the right paper gift bag for the small size of your product can be challenging. In this blog, we’ll explore the different types of paper gift bags available and provide guidance on how to choose the right one for your gift.
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Paper gift bags are a sustainable and eco-friendly choice for packaging gifts. Here are some benefits.
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Paper gift bags, with their variety of styles and sizes, make great ideas for a versatile, stylish, and environmentally friendly option for gift-giving. In this wikiHow tutorial, we’ll show you how to make different types of paper gift wraps and bags.
Kraft paper bags are a great choice for eco-friendly and affordable bags and gift packaging. Made from recycled fibers, these durable shopping bags and cereal boxes also come in various sizes and can be customized with different designs and colors.
Colored gift bags, like those featured, that fold over the top make a great choice for gift-giving. With a variety of colors and designs available, they can be customized with the recipient’s name, logo, or a bespoke message, making them the perfect gift bags for special occasions or small gifts.
Make formal occasions like weddings or business events more special with matte tissue paper DIY gift bags. These gift bags, available in various colors and designs, can be customized with your brand logo or other decorative elements to match your event or gift.
Make your gifts stand out with glossy gift bags. These eye-catching, simple gift bag options, with photo credit to wikiHow, add a touch of glamour. They come in various sizes and designs and can be customized with different logos and designs.
Luxury gift bags are the ultimate in elegance and sophistication. They are made from high-quality paper and finished with luxurious touches such as gold foil or silk-screen printing. They are perfect for high-end gifts or special occasions.
Overall, when choosing a wrapping paper gift bag, it is important to consider the occasion, the gift, and personal taste. Create a unique wrapping paper gift bag that will make your gift stand out and show your recipient that they are appreciated and valued.
Choosing the perfect paper gift bag for your gift is important, as it sets the tone for the entire gift-giving experience. Whether you’re giving a gift for a baby shower, wedding, or any other special occasion, the right gift bags can make all the difference in the world. Here are some things to consider when choosing a paper gift bag:
Consider the size of the cardboard box for your gift when choosing a paper gift bag. Make sure the cardboard box for the bag is big enough to hold your gift comfortably without the bag looking too bulky or small. It’s always better to err on the side of a slightly larger bag, as you can always fold it down tuck it in, or fold it in.
Choose a color and pattern that fit the occasion and the recipient’s personality. Consider their favorite colors or patterns when making your selection.
Gift bags come in a variety of finishes, including plain paper matte, glossy, and embossed. Choose a finish and gift bag that fits the occasion and the recipient’s personal style.
Consider adding accessories to the top fold and bottom flap of your paper gift bag, such as a ribbon or handle, to make the gift bag and the gift inside it look more professional and polished.
If you’re giving out small items as gifts as part of a business or branding effort, use ribbon, a paper gift bag with your logo, or other ribbon branding to promote your brand or company.
Gift bags come in different shapes and at a wide range of prices, so be sure to choose one that fits your budget without sacrificing quality.
By considering these factors, you can choose the perfect gift wrapping or paper and the gift box or gift bag for your gift, making your holiday gift-giving experience more memorable and special.
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Creating your own simple tissue paper gift bag A DIY paper gift bag is a fun and creative way to personalize your gifts. With just a few materials and some printing techniques, you can use scrapbook paper to make a unique gift bag that will impress your loved ones.
Unified custom gift bags sometimes do not give the customer a special feeling; maybe you can try the appropriate DIY gift bag. Once you learn, it will be super simple and quick to complete a lovely gift bag.
Here’s a step-by-step tutorial on how to use scrapbook paper to make your very own homemade paper gift bag.
By following these simple steps, you can create beautiful DIY paper gift bags that perfectly match your gifts. For more detailed instructions and visual guides to perfect homemade gift bags, websites like WikiHow offer helpful tutorials on making various types of DIY gift bags. So why not give it a try? Let your creativity shine through with handmade gift bags that show your thoughtfulness and effort.
Adding handles to DIY paper gift wraps and bags is a great way to make them easier to carry and more appealing. Here’s an idea of how you can add handles to your DIY paper gift wrap and bags:
Once you’ve made larger gift bags and added the ribbon handles above the top flap, you can also decorate them with stickers, paint, or other embellishments to match the occasion or the recipient’s personality. These DIY paper gift bags will look elegant and professional, making your holiday gift-giving experience memorable and special.
In conclusion, the tissue paper gift bag is very good. Based on various types, choose the most appropriate type of gift bag material for your gift or brand product, you can perfectly maximize the effect of the fabric gift wrapping bags.
At Packoi Printing, we offer unique designs, colors, and finishes, there is sure to be a bag that meets your needs.
Packoi Printing can help you choose the perfect gift bag for any occasion.
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